BMW Concept CS
Sunday, June 10th, 2007Introducing the BMW Concept CS, Germany’s leading manufacturer of premium automobiles is presenting the vision of a unique four-door car which combines the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of a high-performance sports car.
Character:
• Concept study of a four-door Gran Turismo for the luxury segment.
• Modern, sophisticated surface design bearing testimony to a supreme standard of craftsmanship and experience in moulding convex-concave surfaces.
• The very essence of brand values so typical of BMW in a new segment ensuring a perfect combination of superior dynamics and stylish exclusivity.
• Modern interpretation of the premium concept ensured by extreme precision in every design detail, choice of the most refined materials, and perfect craftsmanship.
• Previously unseen combination of vehicle dimensions and weight ensured by consistent implementation of lightweight strategies.
• European-style aesthetics, clear emphasis on the car’s stretched look, low-slung roof-line, low centre of gravity, extremely long wheelbase (see “Exterior and Interior Dimensions”).
• Innovative interior design with layered surfaces, clearly defined joints serving a functional purpose.
• Clearly defined, sporting seat position for four occupants.
Exterior design:
• Sporting, sleek and low-slung all-round look as an expression of a four-door Gran Turismo.
• Highly expressive, dynamic front-end design with the striking BMW kidney grille as the central highlight.
• Prominently positioned BMW kidney grille to ensure a good supply of cooling air to the engine.
• Re-interpretation of BMW’s classic contour line at the side, door handlers fitted flush in position as a consistent testimony to the car’s attractive sculpture.
• Powerfully flared wheel arches, 21-inch light-alloy wheels, body width increasing towards the rear and thus emphasising the sporting, wide track of the car.
• Flowing roof area with aerodynamically optimised contours.
• Innovative headlights with LED reverse projection technology and extremely slender rear lights behind clear glass. Night design with homogeneous light bodies.
Interior design:
• Uncompromising, highly aesthetic interior design with layered surfaces (layer design concept) and clearly defined functional joints.
• Driver-oriented cockpit with clear ergonomic structuring of functions relevant to the driver and oriented towards superior comfort in the controls and displays.
• Layer design concept also applied to the design of the double circular dials to provide clearly structured information on several visual levels.
• Focus on the joints and seams around the body panels serving to consciously use air venting and ambient interior illumination options.
• Supreme exclusivity and perfect craftsmanship in the finish of the interior highlighted by contrasting colours and surfaces in different kinds of leather.
• Introduction of particularly sophisticated, powerful-looking ceramics as the material for the controls and instruments.
• Innovative sports seats with a fold-up collar element.
This unique combination never seen before offers the perspective to enjoy sheer driving pleasure in a dimension quite unprecedented in the world of motoring. Indeed, the BMW Concept CS is a new definition of design culture. Concentrating on powerful, expressive design, materials of the highest quality, and quality of finish in perfection, this unique new model offers a completely new understanding of premium quality. And within its interior, the BMW Concept CS combines stylish luxury with the most uncompromising ambience full of class and value.
Through its design alone, the BMW Concept CS underlines the supreme skill and competence of the BMW brand in developing the most sporting and dynamic cars offering ample space for more than two occupants. The most spectacular rendition of this heritage at BMW is the BMW M5, which established a brand-new segment in the world of motoring more than two decades ago and is acknowledged to this day as the benchmark in high-performance saloon motoring.
Now the know-how BMW has acquired over the years and decades comes together with the worldwide fame of the company as a manufacturer of premium automobiles, the BMW Concept CS thus offering the best of both worlds.
BMW is using the skills and competence established over such a long time to combine the most fascinating highlights of sporting performance and sophisticated luxury in an unprecedented new concept. Hence, the BMW Concept CS impressively proves how the successful strategy of the sporting four-door may be carried over consistently into the luxury performance segment.
Unparalleled and typical of BMW: the BMW Concept CS.
The unique flair pampering both the driver and his passengers within the BMW Concept CS is an equally clear expression of both a new culture in body design. Both outside and inside, the BMW Concept CS therefore conveys the same message, telling the world that the experience of driving a saloon now comes in an entirely new rendition. So in presenting this new Concept Car, BMW is not only entering a brand-new segment of the market never occupied before, but is also setting the milestone with a brand-new type of car: The four-door luxury Gran Turismo enters a new dimension of motoring in new style and with new features.
A new experience of dynamics and the ambience around us, exemplary quality in design and finish, extreme precision in the dimensions of the car, and concentrated luxury within the interior – these are the features that characterise the BMW Concept CS. And at the same time all this bears clear testimony to the superior know-how and competence of BMW’s engineers and designers in creating such truly emotional automobiles. The sum total of such qualities in the BMW Concept CS can be created only on a sound foundation of firmly defined values: innovative power, sporting performance, aesthetic design, an open frame of mind, and full awareness of quality. Precisely these are the values BMW has been applying consistently for decades in the development of particularly outstanding saloons and fascinating, truly dynamic sports cars. And now these values are concentrated even more than before in an unprecedented manner in the BMW Concept CS.
